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£3.90 per month
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German company. They are one of the longest running publishers in the world and are also a family business.
All diff products of the bauer media group. They also own other publications such as nuts magazine and bird watching magazine.
They have magazines in 15 countries worldwide. As well as tv channels and radio stations.
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-Readership profile-
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The main image is a wide shot of Matt Bellamy which also incorporates the Q logo; this is very eye catching and un-usual concept and without doubt catches the reader’s eye. The contents and the articles featured are classed as “regulars”, “features” or “the Q review”, although they are all music or media related, Q manages to keep the content very diverse and exciting for the reader as well as using the “regulars” to get the fans of the magazine to keep buying. The reader profile is all about discovering new music before the majority of the public. The large review section and “the essential tracks to download this month” both contribute to this original lifestyle. The unique Selling Point of this magazine is an exclusive interview with muse (hence the main image of Matt Bellamy). The simple strap line of “THE UK’S BIGGEST MUSIC MAGAZINE”, is not only puff, but a simple and effective way of catching the readers eye.
The house style of the magazine is grey, black and red is very minimalistic and timeless but there is also the injection of interest with the splashes of red, which makes the magazine seem a bit more exciting.
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In the magazine that I analysed there were 106 adverts in the whole magazine, of which 25 were full page/double page out of 170 pages in total. There was a range of different products being advertised mostly music related such as albums and concerts, however alcoholic drinks also feature heavily and they are all “men’s” drinks such as Stella Artois and Jack Daniels. This re-enforces the main readership as male and also music loving.
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Q magazine also makes use of the ever growing possibilities of technology; they include a full edition of the current issue as well as many other audience involving links and activities, for example competitions, media players for “the track of the day” and there is also a complete archive full of all the past Q magazine covers. It also uses the technology available to the media institution, such as Q TV, to highlight and advertise the magazine; this is called synergy (interconnected marketing and distribution of media products across a range of platforms and sectors). I personally believe that if you have sources to use, for example TV channels and radio stations, that every opportunity should be maximised to help the magazine or product sell well and maximise potential.